The global prescription cat food market is expected to observe rapid growth in forthcoming period. The cat and dog food market are observing rapid growth markets due to growing disposable income of citizens along with instilled awareness among citizens of emerging benefits of quality pet food.
Consumption will see a steady growth in Asia and Latin America due to rise in stray cats’ adoption and humanity towards pets. The markets are offering very high status to pet food and pet care sales products which are acting on behalf of growth for prescription cat food and pet care sales market. Pet foods have increasingly become the focus of food industry just as with humans and health and wellness with pet foods are now penetrating markets and manufacturers are romping home with new scientific solutions, product innovations and marketing techniques.
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The Western European markets are seasoned and have high growth potential in prescription cat food market holding at least three-fourth of the market and Asia pacific has Japan as its counterpoint in high market share with rest of the continent following suit. Consumers strongly feel that food being given to pets should be as good as that they consume and hence manufacturers across the globe are trending with this thought and adding to growth in prescription cat food market.
Alternatively, health and wellness care solution providers are exploring opportunities of tying up with manufacturers who have great marketing budget and new products to showcase. A new program stipulating safety factors both for human and animal foods is on the anvil and may act as significant growth factor for safe and Hygienic Cat Food Markets. This is synonymous with pet owners who are treating their pets as members of their family and feeding them with high-quality food.
Naturaland organic pet food products are being preferred by pet owners as opposed to non-pet owners. New pet products labeled organic or natural are vanishing from shelves faster than previously showcasing growth for organic food for cats. Premium pet products such as fish and meat in spite of economic downturn have been sought by top-of-the-line-restaurants. These foodstuffs are characterized by high quality of meats and delicious ingredients.
Segmentation of prescription cat food Industry by product includes dogs, cats and others. On the basis of end-users/applications, this market is segmented into weight management, digestive care, skin and food allergies, kidney care and urinary health. On the basis of regions, prescription cat food market, segmentation includes North America, Europe, Asia pacific, MEA and Latin America. The key industry players in prescription cat food market include Mars Petcare, Nestle Purina, Hills Pet Nutrition, Procter and Gamble and Diamond Pet Foods.
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